Mission:

“We are committed to nourishing our community by providing a welcoming, wholesome farm market experience.”

Since 1910, the Wolff family has been providing only fresh, quality products to the Delaware Valley. Wolff's Fresh Market is committed to its products, service, and customers and will continue to offer the freshest local produce through all seasons of the year... Wolff's Fresh Market -  In Season Since 1910.

History:

Wolff's Fresh Market is a familiar landmark to the people who live in and around the township of Middletown, though few people know how much history this market has seen.  To find out how it all started, we go back to the early 20th Century.  In 1908, Anne Wolff moved here with her five children from Bermuda and bought 24 acres of farmland in Lima, PA.  Two years later, her youngest son, Frank, at the age of 18 embarked on his dream of becoming a farmer by planting an apple orchard. He named his orchard “Sunnybrae Orchards” after a boarding house his mother had run back in Bermuda. Thus, Wolff's was "born" in 1910.

As the trees slowly grew larger and more productive, Frank had more fruit than he could sell out of the barn, so, after 20 years, in 1930, he built a small roadside stand to sell some of his fresh produce to passersby. Two years later, in 1932,  he built the first permanent structure and it is still stands here today as the main base of the expanding farm market.  It is currently our dry goods and country cottage showcase with the stone fireplace.

Kenneth Wolff, Frank’s son, started working the land as soon as he could walk.  As a young man, he worked through the 40’s, 50’s and 60’s making his father's orchard his full-time business.  During this time, the Wolff family purchased parcels of land adjacent to the original 24 acres and it grew to its largest size: 52 acres of apples, peaches, pears, plums, and more fruits and vegetables grown right here on the farm.  In the early 1970’s the original orchard was sold and eventually became Sunnybrae housing development. Some of the original apple and pear trees still are standing in the yards of local residents!

In 1972 Frank Wolff passed away and his son Kenneth proudly continued the business.  The store was then renamed Wolff's Apple House because the apple was always the Wolff's main crop.  Kenneth, along with his wife Gennie, ran the store and the orchards through the 70’s and 80’s, during which time Wolff's started selling many more products other than the fruit and vegetables they grew. Eventually, the orchards grew older and less productive, and eventually all the land around the store was sold. Wolff's Apple House concentrated on selling a wider variety of fruits and vegetables, along with many other products – dry foods, nursery plants, gift shop items, etc.

This year we we are changing our name to Wolff's Fresh Market to better reflect who we are and what we sell.

Today, Ken and Gennie Wolff are retired but are quite active around the store. Currently, two of their eight children, Peter and Fran Wolff, run the store; along with one of their grandchildren, Ashley Trezise-Wolff. They are the 4th & 5th generations of Wolff's.